Sans Normal Lokoh 10 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, upbeat, contemporary, punchy, impact, momentum, modernity, clarity, display strength, oblique, blocky, soft corners, heavy terminals, open counters.
A heavy, oblique sans with a compact, forward-leaning stance and rounded, smoothly finished joins. The strokes are thick and consistent, with softly squared curves that keep bowls and counters open despite the weight. Uppercase shapes read broad and stable, while the lowercase uses single-storey forms (notably a and g) and sturdy stems that maintain clarity. Numerals are bold and simplified, matching the same dense color and slightly streamlined geometry.
Best suited to display roles where strong emphasis is needed: headlines, poster typography, bold brand marks, and energetic campaign graphics. It also works well on packaging and merchandise where the oblique, compact forms help create momentum and punch at larger sizes.
The overall tone is energetic and forceful, with a strong sense of motion from the slant and a confident, headline-driven presence. Its rounded edges keep it friendly enough to avoid feeling harsh, but it still communicates impact and urgency.
The design appears intended to deliver maximum impact with a forward-leaning, high-energy silhouette while preserving legibility through open counters and simple, robust letterforms. It aims for a modern, sporty voice that reads quickly and holds attention in bold settings.
The rhythm is tight and chunky, producing a dark, uniform typographic color that favors short-to-medium line settings. Curves are visibly smoothed rather than sharply angled, giving the face a modern, softened athletic feel.