Sans Normal Kidem 3 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Escuela' by Cuchi, qué tipo; 'Hando' by Eko Bimantara; 'Alfabet' by Machalski; 'PT Schimetrik' by Paavola Type Studio; 'Ordina' by Schriftlabor; and 'Amsi Grotesk' by Stawix (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, signage, sporty, confident, dynamic, modern, assertive, impact, speed, clarity, modernity, emphasis, oblique, geometric, compact curves, clean, solid.
A heavy, forward-leaning sans with broad proportions and smooth, rounded construction. Strokes stay largely uniform with minimal modulation, producing a solid, even color in text. Curves are generously open and terminals are clean and unadorned, while joins and counters keep a practical, engineered feel. The uppercase reads wide and stable, and the lowercase maintains clear, straightforward forms that hold together well at display sizes.
This font performs best in headlines, posters, and prominent UI or signage where a forceful, energetic voice is desired. Its solid strokes and open shapes help it stay legible at medium-to-large sizes, making it a good fit for branding, sports and lifestyle graphics, and punchy editorial callouts.
The slanted stance and dense weight give the face an energetic, action-oriented tone. It feels contemporary and confident—more about momentum and impact than delicacy—making it well suited to messaging that needs to look fast, strong, and direct.
The design intent appears to be a contemporary sans that combines a sturdy, high-impact weight with an oblique posture for speed and emphasis. It prioritizes clarity and presence over decorative detail, aiming for a dependable, modern display workhorse.
The numerals and capitals appear designed for high visibility, with rounded bowls and straightforward diagonals that keep shapes distinct. Overall spacing and letterform mass create a strong typographic presence, especially in short lines, headlines, and emphatic statements.