Print Afmam 12 is a regular weight, very narrow, low contrast, italic, very short x-height font.
Keywords: headlines, posters, branding, packaging, social media, casual, expressive, energetic, youthful, sporty, handwritten feel, speed, display impact, informality, brushy, slanted, condensed, angular, bouncy.
A slanted, brush-pen script with compact letterforms and a brisk, forward rhythm. Strokes stay mostly even in thickness with subtly tapered terminals, giving a drawn-with-a-marker feel rather than high-contrast calligraphy. The shapes are narrow and tightly set, with lively angular joins, occasional hooked entries, and simplified counters that keep the texture dark and continuous. Uppercase forms read as quick, handwritten caps, while the lowercase shows small bowls and short extenders that reinforce the compact color on the line.
Works well for short display settings where a bold, handwritten voice is desirable—posters, promotional headlines, logo wordmarks, packaging callouts, and social media graphics. It can also suit event collateral or sports- and lifestyle-themed designs that benefit from a fast, personal feel.
The overall tone is informal and upbeat, with a sense of speed and spontaneity. Its brisk slant and brushy endings suggest motion and confidence, making it feel contemporary and street-leaning rather than formal or delicate.
The design appears intended to mimic quick brush handwriting with an efficient, condensed footprint, prioritizing momentum and personality over formal precision. Its consistent stroke weight and simplified forms aim for strong readability at display sizes while keeping an authentic hand-drawn character.
Spacing appears naturally irregular in a handwritten way, with some letters feeling more compressed than others and strokes occasionally overlapping in dense words. Numerals follow the same quick, slanted construction and look best when treated as part of the same energetic headline texture.