Sans Normal Jadag 4 is a regular weight, very wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, signage, modern, open, friendly, clean, techy, clarity, modern branding, display impact, friendly utility, monoline, rounded, geometric, expanded, airy.
A monoline sans with generous horizontal proportions and broadly rounded bowls. Curves read smooth and near-geometric, while joins stay crisp, giving the letterforms a clean, engineered feel rather than a hand-drawn one. Counters are large and open, terminals are mostly straight-cut, and overall spacing feels roomy, supporting clear word shapes at display sizes. The lowercase shows simple, single-storey forms (notably a and g) and a compact-shouldered rhythm that keeps lines even despite the wide set.
Works best for headlines, logos, and short-to-medium text where its expanded proportions can breathe—such as posters, packaging, wayfinding, and UI labels. The large counters and straightforward shapes help maintain clarity in high-contrast environments and at larger sizes.
The tone is contemporary and approachable, combining a technical, polished finish with soft roundedness. Its openness and broad stance project confidence and clarity, making it feel well suited to modern interfaces and brand systems that want to read as friendly but precise.
The design appears aimed at a contemporary geometric sans that prioritizes openness and readability while maintaining a distinctive wide footprint. It balances strict, uniform strokes with rounded construction to feel modern, clear, and broadly usable across branding and digital contexts.
Round characters like O, Q, and 0 appear strongly elliptical with consistent stroke weight, and the numerals follow the same wide, open construction. Diagonals (V, W, X, Y) are clean and stable, balancing the font’s horizontal emphasis without feeling spiky.