Slab Square Veta 3 is a very light, narrow, low contrast, upright, tall x-height font.
Keywords: headlines, editorial, posters, branding, packaging, refined, architectural, art-deco, formal, distinctive, display impact, decorative serif, structured elegance, graphic texture, slab serif, hairline, tall proportions, crisp, linear.
This typeface combines hairline strokes with prominent, flat slab serifs and square-ended terminals. Letters are drawn with tall proportions and a steady, vertical rhythm, while curves (notably in C, G, O, Q, and S) stay taut and controlled. Serifs often extend as long, straight arms and crossbars, giving many glyphs a top-and-bottom ruled feeling that becomes especially noticeable in the lowercase and in figures. Spacing appears measured and consistent, producing a clean, linear texture in text despite the very light stroke weight.
Best suited for headlines, pull quotes, titling, and other display settings where the striking slab terminals and tall silhouette can be appreciated. It can also work for branding and packaging that benefit from a refined, decorative serif with a structured, linear feel, especially at moderate-to-large sizes.
The overall tone reads elegant and constructed, with a display-like crispness that recalls engraved signage and early-modern decorative serif styling. The strong horizontal slabs add a sense of formality and structure, while the fine strokes keep it airy and precise. It feels classic but stylized, with a slightly theatrical, Art Deco-leaning sharpness.
The design intent appears to be a highly stylized slab serif that emphasizes crisp horizontals and tall, elegant proportions while maintaining a clean, controlled construction. It prioritizes a distinctive texture and graphic presence over neutrality, aiming for a formal, display-forward voice.
In running text, the extended slabs and frequent horizontal terminals create pronounced underline/overline rhythms across words, giving lines a distinctive banded texture. Numerals and capitals share the same disciplined geometry, reinforcing a consistent, architectural voice across mixed settings.