Sans Normal Asdel 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, body text, signage, brand systems, presentations, clean, modern, neutral, friendly, functional, utility, legibility, neutrality, modern branding, clarity, rounded, open apertures, high legibility, even rhythm, geometric.
A clean sans with monoline strokes and softly rounded curves, balancing geometric construction with human-friendly proportions. Round letters like O and C are smooth and near-circular, while straight-sided forms keep crisp, squared terminals. Counters are open and generous, with clear apertures in letters such as e, c, and s, producing an even, readable texture. Uppercase proportions feel straightforward and stable, and lowercase forms are simple and unembellished, with a single-storey a and g contributing to a contemporary, utilitarian look.
Well-suited to user interfaces and product typography where clarity at a range of sizes matters. It also works effectively for general-purpose editorial and document text, as well as wayfinding and labeling thanks to its open forms and steady rhythm. The straightforward shapes make it a strong candidate for contemporary branding systems that need a neutral, versatile sans.
The overall tone is neutral and modern, with a calm, approachable clarity. Its rounded geometry and restrained detailing keep it friendly without becoming playful, making it feel practical and quietly confident.
The design appears intended as a dependable, contemporary workhorse: a sans that prioritizes legibility, consistency, and a clean geometric impression while remaining approachable in continuous reading.
Numerals are simple and highly readable, with clear differentiation between similar shapes and consistent stroke behavior. Diacritics and punctuation are not shown, but spacing in the sample text appears even, supporting a smooth reading rhythm.