Serif Normal Firid 7 is a bold, wide, high contrast, italic, normal x-height font.
Keywords: headlines, editorial, posters, book covers, pull quotes, assertive, classic, dramatic, formal, impact, classic tone, editorial voice, expressive serif, premium feel, bracketed, calligraphic, swashy, diagonal stress, sculpted.
A slanted serif with pronounced stroke modulation and crisp, bracketed serifs. The letterforms show strong diagonal stress and tapered terminals, producing a lively, calligraphic rhythm despite the overall sturdy weight. Uppercase proportions feel broad and stable with sharp, wedge-like serifs, while the lowercase uses compact bowls and occasional swash-like entry/exit strokes (notably in letters such as a, g, y, and z). Numerals follow the same engraved, high-contrast logic, with curving forms and firm, serifed finishing strokes.
Best suited to display and short-to-medium passages where its contrast and slanted rhythm can read as intentional styling—magazine headlines, section openers, book covers, posters, and pull quotes. It can also work for formal branding or packaging when a classic serif voice with added dynamism is desired.
The tone is confident and traditional with a dramatic, print-forward flair. It evokes classic editorial typography—authoritative and slightly theatrical—balancing refinement with punch through its assertive contrast and energetic slant.
The design appears intended to deliver a conventional serif foundation with a more expressive, calligraphic slant and heightened contrast for emphasis. It prioritizes impact and character in print-like settings while maintaining familiar serif construction.
In text, the slant and contrast create strong word shapes and an active texture, especially in mixed-case settings. The heavier joins and compact counters can make spacing feel dense at smaller sizes, while at larger sizes the sculpted serifs and tapered strokes become a defining feature.