Sans Normal Ilmir 3 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra and 'Anantason Mon', 'Anantason Reno', and 'Prachason Neue Mon' by Jipatype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, modern, approachable, friendliness, approachability, modernity, clarity, impact, rounded, blobby, monoline, chunky, smooth.
A rounded, monoline sans with generously thick strokes and softly squared terminals throughout. Curves are built from broad arcs and near-circular bowls, with minimal angularity and consistently rounded joins. Counters are open but compact relative to the heavy stroke, giving the letters a cushioned, bubble-like presence. The overall rhythm is steady and clean, with simple geometric construction and minimal detail, making the design feel sturdy and highly legible at larger sizes.
Best suited to display use such as headlines, logos, packaging, posters, and short UI or signage phrases where the wide, rounded forms can create a bold, welcoming impact. It can work in short passages at larger sizes, but its heavy, soft geometry is most effective when used for emphasis rather than dense text.
The font conveys a warm, approachable tone—more playful than corporate—thanks to its rounded corners, smooth contours, and chunky proportions. It reads as contemporary and friendly, with an easygoing personality that suits upbeat, informal messaging without feeling messy or hand-drawn.
The design appears intended to deliver a contemporary rounded sans with maximum friendliness and clarity, using simplified geometric forms and softened terminals to create a robust, cheerful voice for modern branding and display typography.
Round dots on i/j and broadly curved shoulders (notably in n, m, r) reinforce the soft, friendly texture. Numerals follow the same rounded logic, with simple, continuous shapes and a uniform weight that keeps the set visually cohesive.