Sans Normal Efrok 7 is a light, wide, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, posters, headlines, presentations, modern, clean, airy, sleek, technical, modernization, clarity, motion, geometric, monoline, rounded, oblique, streamlined.
A monoline sans with a consistent oblique slant and open, generous spacing. Letterforms lean toward geometric construction: round counters are smooth and nearly circular, while straight strokes stay crisp with softly eased joins. Terminals are clean and unbracketed, with minimal modulation and a calm, even rhythm across caps, lowercase, and numerals. Overall proportions feel expanded horizontally, giving the set a broad, low-tension silhouette and clear internal space.
Well-suited to interface labels, product branding, and contemporary marketing where a clean, slanted sans can add motion without sacrificing clarity. The broad proportions and open counters also make it effective for large-size applications such as headlines, posters, and presentation typography.
The tone is contemporary and understated, with a calm, efficient feel rather than expressive or decorative character. Its slanted stance adds forward motion and a lightly dynamic, editorial flavor while remaining restrained and professional.
The design appears intended as a modern oblique sans that balances geometric clarity with everyday usability. It aims to provide a forward-leaning, contemporary voice while keeping forms simple, spacious, and visually even across the character set.
The numerals follow the same smooth, simplified logic as the letters, with rounded forms (notably 0, 8, 9) and clear, open counters. Diagonals and curves read especially cleanly in letters like K, V, W, X, and in the lowercase a/e/s, supporting a cohesive, engineered look.