Sans Normal Bulos 9 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: body text, editorial, magazines, books, interfaces, modern, clean, friendly, neutral, readability, versatility, contemporary text, warm neutrality, humanist, open apertures, large counters, bracketed serifs, soft terminals.
A clear, contemporary roman with gently bracketed serifs and smooth, slightly calligraphic modulation. Proportions are balanced with roomy counters and open apertures that keep the texture light and readable, even at larger setting sizes. Strokes feel calm and controlled, with subtle contrast and rounded joins that soften the silhouettes; terminals are mostly clean and understated rather than sharp. The lowercase shows a steady rhythm and a comfortable x-height, while capitals are straightforward and evenly built, giving the overall set a stable, composed color on the page.
Well suited to body copy for editorial layouts, magazines, and book interiors where an even typographic color and comfortable readability are priorities. It also works for reports, product communication, and UI typography that benefits from a neutral, friendly tone without looking sterile.
The tone is approachable and polished—neither strictly formal nor overtly playful. Its softened details and open forms create a friendly, contemporary voice that still reads as credible and editorial. Overall it conveys clarity, calmness, and quiet confidence.
The design appears intended as a versatile everyday text face: modern in construction, softened by gentle serif treatment and subtle modulation to remain comfortable in long-form reading. It aims to balance neutrality with warmth, making it adaptable across editorial and digital contexts.
In text, the spacing and counters create an even, unbroken flow with minimal dark spots, suggesting a design tuned for continuous reading. The numerals are simple and legible, matching the same restrained, contemporary detailing as the letters.