Cursive Apbov 7 is a regular weight, very narrow, medium contrast, upright, short x-height font.
Keywords: branding, packaging, social media, quotes, greeting cards, friendly, casual, playful, handmade, approachable, handwritten feel, casual warmth, everyday display, friendly branding, monoline, rounded, bouncy, loose, informal.
A casual handwritten script with a narrow, tall stance and a lively baseline rhythm. Strokes read as pen-like and mostly monoline with subtly tapered terminals, producing clean, rounded joins and soft endpoints. Letterforms are simplified and open, with occasional partial connections and gentle looped shapes in ascenders/descenders, giving the text a quick, natural flow. The numerals and capitals follow the same hand-drawn logic, staying legible while retaining slight irregularities in width and spacing.
This font works best for short-to-medium display text such as brand marks, packaging callouts, social graphics, invitations, greeting cards, and pull quotes. It can also serve as an accent face alongside a simpler sans for labels, menus, and lifestyle-oriented promotional materials where a personable handwritten touch is desired.
The overall tone is friendly and informal, with a light, conversational energy. Its bouncy proportions and relaxed construction feel personable and handmade rather than polished or formal, making it well-suited to cheerful, everyday messaging.
The design appears intended to mimic quick, neat handwriting with a narrow profile and smooth, readable forms, balancing spontaneity with consistency. It aims to provide a friendly script voice that feels personal and contemporary without heavy ornamentation.
Capitals are notably tall and slender, helping headings stand out while maintaining the same pen-script character as the lowercase. The texture stays consistent across the alphabet, with enough variation to feel human but not so much that words become hard to parse at typical display sizes.