Sans Normal Gobif 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, posters, packaging, branding, editorial, friendly, casual, approachable, lively, clean, friendly tone, modern informality, readable slant, soft geometry, humanist, rounded, soft, informal, handwritten-adjacent.
A slanted sans with open, rounded forms and a smooth, even stroke that stays consistent through curves and joins. Counters are generously open (notably in C, e, a, and s), helping maintain clarity despite the strong forward lean. Terminals are mostly softly finished, with occasional angled cuts that add snap to letters like t and z. Proportions are mildly humanist: wide circulars (O, o) and a relaxed rhythm, with a single-storey a and g and a straightforward, uncluttered construction across the set. Numerals follow the same fluid, slightly calligraphic motion, with curved, continuous shapes and a light, airy color on the page.
Well-suited for short-to-medium text where a friendly, contemporary voice is desired—such as UI labels, product packaging, lifestyle branding, and editorial callouts. It can also work for headlines and posters where the slant and rounded construction contribute energy and approachability without sacrificing legibility.
The overall tone is warm and conversational, combining a modern sans base with an informal, handwritten-adjacent energy. Its forward motion reads as dynamic and upbeat rather than formal, making it feel personable and easygoing.
The design appears intended to deliver an informal, energetic italic voice within a clean sans structure—prioritizing readability and openness while adding personality through rounded geometry, softened terminals, and a consistent forward motion.
Uppercase forms remain simple and legible at a glance, while lowercase letters carry most of the personality through rounded bowls and gently asymmetric curves. Spacing appears comfortable in text, with distinct silhouettes for key letters (e.g., r vs. n, i vs. l) and minimal visual noise.