Print Hidum 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AKsans' by AKTF, 'Midnight Sans' by Colophon Foundry, 'Fox Natalie' by Fox7, 'Greater Neue' by NicolassFonts, 'Mister London' by Sarid Ezra, and 'Pumpking' by Umka Type (names referenced only for comparison).
Keywords: kids branding, packaging, posters, headlines, stickers, playful, friendly, chunky, retro, whimsical, approachability, humor, informality, display impact, rounded, blobby, soft corners, cartoonish, bulbous.
A heavy, rounded display face with blobby, hand-drawn contours and softly squared corners. Strokes stay consistently thick with minimal modulation, producing dense silhouettes and compact counters. Proportions are slightly irregular from glyph to glyph, with a lively baseline rhythm and a bouncy, informal spacing that emphasizes the drawn quality. Uppercase forms are broad and blocky, while the lowercase keeps a simple, single-storey structure (notably a and g) and large, circular dots on i and j; numerals are equally weighty with rounded terminals.
Best suited to short, high-impact text such as posters, headlines, product packaging, labels, and playful brand marks. It also works well for children’s materials, party invites, and social graphics where a friendly, chunky voice is desired, especially at display sizes with comfortable tracking.
The overall tone is upbeat and approachable, with a toy-like softness that reads as humorous and casual. Its chunky shapes and gentle irregularities evoke a retro cartoon and snack-packaging feel rather than anything formal or technical.
The design appears intended to deliver maximum friendliness and visual weight through simple, rounded construction and deliberately imperfect hand-drawn edges. It prioritizes personality and immediacy over refinement, aiming for a bold, approachable display texture.
Because counters are relatively small and joins are thick, the face gains impact at larger sizes but can close up in tighter settings. The strong, rounded punctuation-like details (such as the i/j dots) add extra character and contribute to the playful texture in paragraphs.