Print Pugaw 6 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, branding, playful, retro, friendly, bold, folksy, impact, approachability, nostalgia, handmade feel, display focus, chunky, rounded, soft-serif, blunted, bouncy.
A chunky, rounded display face with heavy, mostly uniform strokes and softened, blunted terminals that often flare into small wedge-like serifs. The letterforms are very wide and generously proportioned, with a tall x-height and compact counters that create a strong, dark texture. Curves are full and slightly squashed, while corners are eased rather than sharp, giving the shapes a hand-cut, printed feel. Spacing reads open and steady in text, with a consistent rhythm despite the informal, slightly uneven detailing at terminals and joins.
Best suited for headlines, short copy, and prominent labels where its wide, chunky forms can read clearly and set a strong tone. It works particularly well for posters, packaging fronts, storefront-style signage, and branding systems that want an informal, retro-leaning voice.
The overall tone is warm and playful, with a nostalgic, poster-like presence. Its soft slab details and rounded bulk feel approachable and a bit cheeky, evoking handmade signage and mid-century headline typography rather than strict modern precision.
The design appears intended to deliver high-impact readability with an informal, hand-drawn print character. By pairing oversized proportions with softened, wedge-like terminals, it aims to feel both sturdy and friendly—optimized for attention-grabbing display typography.
In longer lines, the dense weight and small internal apertures make the face feel more at home at headline sizes than at small body sizes. Figures match the same chunky construction and have a sturdy, poster-oriented silhouette.