Serif Normal Pemed 3 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, fashion, editorial, luxury, refined, dramatic, editorial impact, luxury branding, classic revival, display clarity, hairline serifs, crisp, calligraphic, sculptural, bracketed serifs.
A sharp, high-contrast serif with broad, confident proportions and crisp hairline detailing. Strokes transition from thick verticals to extremely thin horizontals and serifs, producing a polished, print-like sheen. Serifs are fine and pointed with subtle bracketing, while curves are smooth and controlled, giving round letters a sculpted, tensioned feel. Overall spacing reads open and airy, supporting large sizes and headline settings where the delicate features remain visible.
Best suited to display typography such as magazine headlines, fashion/editorial layouts, brand identities, and premium packaging. It can also work for short blurbs or deck text where size and output quality preserve the hairline details and contrast.
The typeface conveys an editorial, fashion-forward elegance—cool, composed, and slightly theatrical. Its dramatic contrast and razor-thin details signal luxury and sophistication, with a classic sensibility that still feels modern in display use.
The design appears intended to deliver a contemporary take on classic high-contrast serifs: bold, glamorous letterforms for attention-grabbing titles while retaining a disciplined, traditional structure. The wide stance and clean finishing suggest a focus on impactful, polished typography rather than utilitarian body text.
The sample text shows strong word-shape rhythm and a consistent vertical emphasis, with delicate crossbars and joins that add sparkle without looking ornamental. Numerals match the uppercase in contrast and presence, helping maintain a cohesive tone in titling and pull quotes.