Sans Normal Kuriv 7 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Lazare Grotesk' by Nootype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, energetic, confident, modern, punchy, impact, speed, modern branding, display emphasis, slanted, rounded, geometric, sturdy, compact counters.
A heavy, forward-slanted sans with rounded, geometric construction and very low stroke contrast. Forms are broad and stable, with smooth curves (notably in C, G, O, Q) balanced by clean, flat terminals and firm diagonals. Counters are relatively compact for the weight, and spacing reads slightly tight, creating a dense, assertive text color. The numeral set matches the letterforms with open, simple shapes and a similarly angled rhythm.
Best suited to headlines, posters, and promotional graphics where its dense weight and forward slant can deliver impact. It also fits sporty or tech-leaning branding, packaging callouts, and short, high-contrast statements. For longer passages, it will perform most comfortably at larger sizes with generous leading.
The overall tone is energetic and purposeful, conveying motion and urgency through the consistent slant and robust weight. It feels contemporary and assertive, with a sporty, headline-driven attitude rather than a quiet, editorial one.
The design appears intended to deliver a fast, modern, attention-grabbing voice by combining broad proportions, a consistent italic angle, and simplified geometric shapes. It prioritizes immediacy and presence in display settings while keeping the forms clean and contemporary.
The slant is consistent across uppercase, lowercase, and figures, giving lines a strong directional flow. Round letters stay smooth and controlled, while diagonals (V, W, X, Y) emphasize speed and impact. In text, the heavy weight and tight inner spaces favor larger sizes where the shapes can breathe.