Sans Normal Laluh 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type, 'BR Segma' by Brink, 'Primeform Pro' and 'Turis' by Punchform, and 'Grold' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, sporty, friendly, confident, modern, impact, momentum, approachability, modern branding, display strength, rounded, soft corners, compact, chunky, forward-leaning.
This typeface is a heavy, forward-slanted sans with rounded, softened corners and a compact, chunky build. Strokes are broadly consistent and full, with large counters and simplified joins that keep forms sturdy at display sizes. The slant is steady across caps, lowercase, and figures, creating a cohesive rightward motion, while curves (notably in C, O, S, and e) feel smooth and slightly squashed for a tight, energetic rhythm. Numerals are similarly robust and rounded, with clear silhouettes and minimal detail.
It works best for short, high-impact settings such as headlines, posters, logos, and packaging where a bold, dynamic voice is needed. The forward slant and rounded massing also suit sports and lifestyle branding, event graphics, and prominent UI or promo callouts where immediate visibility matters.
The overall tone is energetic and assertive while remaining approachable due to the rounded terminals and generous curves. Its strong presence and consistent slant suggest speed and momentum, giving it a sporty, contemporary feel suited to attention-grabbing messaging.
The design appears intended to deliver a strong, contemporary sans voice with built-in motion and friendliness—pairing a heavy, attention-forward stance with rounded shaping for approachability. Its simplified, robust letterforms prioritize instant recognition and consistent impact in display-led typography.
Uppercase forms read clean and geometric, while lowercase retains sturdy, simplified shapes that prioritize impact over delicacy. The italic construction appears integrated rather than simply obliqued, helping maintain consistent weight and spacing in running text at larger sizes.