Sans Normal Nuruh 1 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Equines' by Attractype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, sporty, friendly, retro, techy, high impact, bold clarity, friendly modernity, graphic branding, rounded, blocky, compact, geometric, soft corners.
A heavy, rounded sans with broad proportions and a compact, tightly spaced feel. Strokes are consistently thick with minimal contrast, and most joins and terminals are softened into gentle curves rather than sharp cuts. Counters are simple and open, with circular/oval bowls that keep the texture even at large sizes. The overall construction favors sturdy horizontal and vertical structures, giving the alphabet a stable, punchy rhythm in both uppercase and lowercase.
Best suited to display typography where weight and presence are an advantage: headlines, posters, branding marks, packaging, and wayfinding/signage. It also works well for short, high-impact UI elements (buttons, badges, labels) and for numerals in scoreboards, prices, or promotional callouts.
The tone is bold and confident, with a friendly, approachable edge from the rounded corners and smooth curves. It reads as energetic and contemporary, while also nodding to classic display grotesks used in mid-century signage and sports graphics. The density and width give it a loud, headline-forward presence.
The design appears intended to deliver maximum impact with a smooth, rounded geometric voice—prioritizing bold legibility, a cohesive texture, and a contemporary-friendly personality for attention-grabbing display use.
Capitals and lowercase share a consistent geometric logic, producing a uniform, blocky color in paragraphs. Numerals match the same robust, rounded geometry, making them feel integrated for prominent set-ups like scores, pricing, or short data callouts. At smaller sizes the heavy strokes and compact apertures can merge visually, so it benefits from generous size and breathing room.