Slab Contrasted Fupo 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Choplin' by René Bieder and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, vintage, poster, athletic, bold, impact, nostalgia, branding, display, bracketed, blocky, rounded, chunky, sturdy.
A heavy, block-built slab serif with compact interior counters and prominent rectangular serifs that read as bracketed notches rather than delicate terminals. Curves are broadly rounded (notably in C, O, G, and the bowls of b/p), while joins and corners stay chunky, producing a carved, cutout-like silhouette. The lowercase is weighty and compact with sturdy stems and short, wide arches; the overall rhythm is dense and dark, with small apertures and strong horizontal emphasis. Numerals match the mass and geometry, with simple, poster-friendly shapes and minimal detailing.
Best suited to display typography where maximum impact is needed: posters, headlines, badges, storefront-style signage, and brand marks with a vintage or Western flavor. It also works well on packaging and labels where bold letterforms must hold up against texture or busy backgrounds.
The tone is assertive and nostalgic, evoking classic wood-type printing, rodeo and saloon signage, and mid-century poster headlines. Its chunky slabs and rounded bowls give it a friendly toughness—confident, attention-grabbing, and a bit playful rather than austere.
The design appears intended to deliver a classic, wood-type-inspired slab serif voice with strong, readable silhouettes and a decorative serif construction that adds character without relying on fine detail. Its proportions and dense color suggest an emphasis on headline presence and thematic styling over long-form text comfort.
At text sizes the heavy weight and tight internal spaces can make counters and apertures feel compressed, so it benefits from generous tracking and ample line spacing. In display settings the distinctive slab treatment and cut-in shapes become a clear stylistic signature.