Sans Normal Urbis 12 is a light, normal width, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, magazines, headlines, branding, elegant, refined, dramatic, elegance, editorial tone, premium branding, expressive italic, calligraphic, crisp, tapered, sleek, airy.
A sleek, slanted design with pronounced thick–thin modulation and sharply tapered terminals. Curves are drawn with an oval, flowing rhythm, while stems stay clean and narrow, giving the letters a light-on-the-page presence. The construction favors smooth transitions and pointed joins, with generous counters and a slightly condensed, forward-leaning stance that keeps words lively and continuous in text.
Well suited to editorial settings such as magazine headlines, pull quotes, and premium layouts where a refined italic voice is desirable. It can also support branding for beauty, fashion, hospitality, and boutique products, especially in display sizes where the tapered details and contrast remain crisp. For longer passages, it works best when a light, elegant texture is preferred over a utilitarian reading tone.
The overall tone is sophisticated and stylish, with a polished, high-end character. Its sharp tapers and fluid stroke contrast evoke fashion and editorial typography, balancing delicacy with a subtle sense of drama. The italic cadence adds momentum, making it feel expressive without becoming ornamental.
Likely designed to deliver a modern, elegant italic with strong stroke modulation and a couture-like finish. The emphasis appears to be on creating a distinctive, upscale voice for display and editorial typography while maintaining consistent rhythm and clean, uncluttered forms.
Uppercase forms read as restrained and stately, while the lowercase introduces more calligraphic motion, especially in letters with tails and diagonals. Numerals share the same tapered, elegant treatment, with curved figures feeling particularly graceful and open. The texture in paragraphs is bright and airy, with clear word shapes and a refined, sparkling contrast.