Sans Normal Vakam 3 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: branding, packaging, posters, headlines, social media, casual, friendly, handwritten, playful, approachable, approachability, informality, human touch, lively motion, everyday readability, rounded, soft terminals, monoline, loose rhythm, slanted.
This typeface presents a gently slanted, monoline sans structure with rounded, brush-like terminals and softly swelling curves. Strokes are smooth and even, with minimal contrast and a slightly “inked” edge quality that keeps forms from feeling mechanical. Proportions are open and readable, with generous bowls and rounded corners; the overall rhythm is relaxed, and widths vary naturally across letters, reinforcing an informal, hand-drawn texture. Numerals follow the same rounded, slightly bouncy construction, matching the alphabet’s casual flow.
It works well for branding and packaging that benefits from an approachable, human feel, as well as posters, headlines, and short to medium text in digital graphics. It’s particularly suited to casual editorial callouts, social content, and friendly signage where a relaxed tone is desired.
The overall tone is warm and conversational, with a personable, handwritten energy. Its slant and soft terminals suggest motion and ease, lending a lighthearted, friendly voice rather than a formal or technical one.
The design appears intended to blend sans simplicity with a handwritten, italicized liveliness—prioritizing warmth, readability, and an informal, contemporary voice. Its rounded construction and smooth stroke behavior aim to keep text clear while adding personality.
Capitals remain simple and clean while retaining the same soft, marker-like finishing, and the lowercase maintains consistent curvature and spacing that reads well in continuous text. The italic angle feels integral to the design rather than an added slant, with curves and joins shaped to keep words flowing smoothly on a line.