Sans Normal Afluj 14 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe; 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'Trade Gothic' and 'Trade Gothic Next' by Linotype; 'Nu Sans' by Typecalism Foundryline; and 'News Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, sportswear, modern, dynamic, clean, approachable, sporty, emphasis, modernization, clarity, motion, oblique, rounded, geometric, crisp, open apertures.
A slanted, geometric sans with smooth, rounded bowls and consistently clean curves. Strokes stay even and dark, with minimal contrast, producing a steady rhythm across uppercase, lowercase, and figures. The shapes favor open counters and straightforward construction, while the italic angle and slightly lively terminals keep the texture energetic rather than rigid. Numerals match the letterforms in weight and curvature, reading clearly at display sizes.
Works well for headlines, brand marks, and promotional typography that benefits from built-in motion and emphasis. It also suits packaging and poster work where a clean, modern italic sans can carry large text with strong legibility and a contemporary feel.
The overall tone feels contemporary and forward-leaning, with an active, kinetic presence from the slant. It communicates clarity and efficiency, but the rounded geometry softens the voice, keeping it friendly and accessible instead of austere.
The font appears designed as a versatile italic sans that balances geometric clarity with a personable, rounded finish. Its goal seems to be providing an energetic, modern voice that remains readable and consistent across letters and numbers.
Uppercase forms are broad and stable, while lowercase maintains clear differentiation and consistent slant, creating an even typographic color in longer lines. The design’s geometry and smooth joins support crisp rendering in headlines and short passages where the italic emphasis is desired.