Serif Other Ihdo 2 is a bold, normal width, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, book covers, branding, rustic, storybook, playful, vintage, handcrafted, warmth, nostalgia, character, display impact, handcrafted feel, soft serifs, wedge terminals, blobby, rounded, organic.
A heavy, softly sculpted serif with pronounced, wedge-like terminals and bulbous joins that give the outlines a slightly hand-hewn feel. Strokes are sturdy with gentle modulation, and counters tend toward rounded shapes, creating a warm, tactile texture across words. The serifs and terminals flare and taper irregularly enough to feel decorative, while remaining consistent in rhythm for comfortable setting. Overall proportions are fairly compact, with sturdy verticals and wide bowls that keep the silhouette dark and stable.
Best suited to display roles such as headlines, posters, packaging, and brand marks that benefit from a warm, handcrafted serif voice. It also works well for book covers and short editorial callouts, where its decorative terminals can add personality without requiring extended reading at small sizes.
The font conveys a cozy, nostalgic tone—more folk and storybook than formal editorial. Its softened serifs and chunky, organic contours feel friendly and approachable, suggesting craft traditions, old signage, and playful display typography rather than strict classicism.
The design appears intended to blend traditional serif structure with a more organic, decorative finish—adding softness and personality through flared terminals, rounded contours, and slightly irregular shaping. It aims for strong presence and charm in display settings while staying legible in short passages.
In running text, the dense color and animated terminals create a distinctive texture that becomes more prominent as size increases. Numerals and capitals match the same rounded, flared language, supporting cohesive titling and short statements where characterful shapes can be appreciated.