Sans Normal Atgij 1 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, product design, branding, editorial, signage, clean, modern, friendly, neutral, tech, versatility, clarity, modernization, neutrality, rounded, open apertures, geometric, minimal, smooth curves.
A clean sans with smooth, rounded curves and largely even stroke weight throughout. The design leans geometric, with circular bowls (notably in O/Q and the numerals) and crisp, straight-sided joins where needed, creating a tidy, controlled rhythm. Counters are open and generous, terminals are mostly plain and unadorned, and overall spacing reads balanced, producing clear word shapes in the sample text.
It works well for interface typography, product pages, and general-purpose branding where clarity and a contemporary feel are needed. The even texture and open forms support comfortable reading in short-to-medium passages, while the geometric shapes keep titles, navigation, and signage looking crisp and organized.
The overall tone feels modern and approachable, with a calm neutrality that avoids either overt warmth or stark austerity. Rounded forms and open counters give it a friendly, contemporary voice suited to everyday communication.
The font appears designed as a versatile, contemporary sans that prioritizes clarity and consistency, using geometric construction and rounded shapes to stay neutral yet approachable across many contexts.
Distinctive details include a simple, circular-dot treatment on i/j, a clean, straightforward G with an unobtrusive spur, and numerals that echo the same rounded, geometric construction for consistent texture. Diagonals (A/V/W/X/Y) are crisp and stable, helping headings keep a precise, modern cadence.