Print Umraf 12 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, greeting cards, friendly, casual, playful, handmade, approachable, handmade feel, friendly voice, informal display, human warmth, brushy, rounded, bouncy, informal, upright-leaning.
A lively handwritten print with brush-pen construction and softly rounded terminals. Strokes show gentle modulation and occasional dry-brush wobble, giving the outlines a natural, slightly irregular edge while maintaining consistent rhythm across the set. Letterforms are compact and somewhat tall, with open counters and simplified shapes; curves are generous and joins are smooth, keeping texture even in longer text. Numerals and capitals follow the same drawn logic, with a few distinctive gestures (like looped or hooked entries) that reinforce the hand-rendered character.
Well suited to casual branding, packaging, and promotional graphics where a handcrafted voice is desired. It also works nicely for posters, invitations, greeting cards, and social media headlines, as well as short, friendly notes or pull quotes where personality matters more than typographic formality.
The overall tone is warm, personal, and informal—more like neat marker lettering than formal calligraphy. It feels upbeat and conversational, adding a human touch that reads as friendly and lightly playful rather than polished or corporate.
Likely intended to emulate quick, confident hand lettering with a brush or marker—clean enough to read easily, but lively enough to retain the spontaneity of writing by hand. The goal appears to be an approachable, everyday script-like print for expressive display use.
Spacing appears intentionally uneven in a natural way, producing a slightly bouncy baseline and an organic word color. The design stays legible at display and short-text sizes, but the irregular stroke edges and energetic forms are most noticeable—and most charming—when given a bit of room.