Sans Normal Hiloh 5 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, friendly, modern, approachable, neutral, versatility, readability, simplicity, neutrality, warm modernity, rounded, monoline, open apertures, soft terminals, geometric.
A clean sans with monoline strokes and gently rounded corners throughout. Curves are built from simple circular and elliptical forms, with soft, mostly horizontal terminals that keep the texture even and calm. Proportions lean slightly wide and open, with generous counters and clear apertures (notably in forms like C, G, S, and e), while the lowercase maintains straightforward construction and a tidy rhythm. Figures are simple and legible, matching the letterforms’ rounded geometry and consistent stroke behavior.
It suits interface typography and product copy where clarity at small to medium sizes is important, while also working well for straightforward branding and wayfinding thanks to its open forms. The even rhythm and soft geometry make it comfortable for short reading passages and clean headlines without calling too much attention to itself.
The overall tone is modern and friendly, aiming for neutrality without feeling cold. The softened geometry and open shapes read as approachable and easygoing, making the font feel contemporary and everyday rather than technical or formal.
The font appears intended as a versatile, general-purpose sans that balances geometric simplicity with softened details for better readability and a warmer voice. Its consistent construction suggests an emphasis on dependable, contemporary typography across digital and print contexts.
The design emphasizes clarity through open interiors and smooth joins, producing a stable paragraph color in the sample text. Rounded terminals and consistent stroke endings contribute to a cohesive, uncluttered appearance across both uppercase and lowercase.