Sans Normal Logan 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Bio Sans' and 'Bio Sans Soft' by Dharma Type, 'Flaco' by Letter Edit, 'TT Commons™️ Pro' by TypeType, and 'Cern' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, assertive, energetic, modern, friendly, impact, momentum, display, modernity, emphasis, oblique, geometric, rounded, compact, punchy.
This typeface is a heavy, oblique sans with compact proportions and rounded, geometric construction. Strokes are thick and even, with smooth joins and generously curved bowls that keep counters open at large sizes. Terminals are clean and mostly blunt, while diagonals and angled strokes (notably in letters like A, K, V, W, X, and Z) create a forward-leaning rhythm. The uppercase reads blocky and stable, and the lowercase maintains a simple, single-storey feel where applicable, prioritizing solid shapes and strong silhouettes over fine detail.
This font is well suited to bold headlines, posters, and promotional typography where impact and immediacy are desired. It can also work effectively for branding elements and packaging that benefit from a modern, energetic voice. Because of its heavy strokes and slanted rhythm, it is especially strong in short to medium-length display settings.
The overall tone is bold and kinetic, with a forward-leaning stance that suggests motion and confidence. Its rounded geometry keeps the voice approachable rather than aggressive, making it feel contemporary and upbeat. The weight and slant together evoke sporty, promotional energy suited to attention-grabbing messaging.
The design appears intended to deliver a high-impact, forward-moving sans for display use, combining geometric roundness with a pronounced oblique stance. It emphasizes strong silhouettes, quick readability at larger sizes, and a contemporary, sporty sensibility.
In the sample text, the dense weight produces strong color and clear emphasis, especially in short phrases and headlines. The italic angle is consistent across letters and numerals, helping maintain cohesion in longer lines while still projecting speed and impact.