Sans Normal Fery 10 is a very light, normal width, low contrast, upright, normal x-height font.
Keywords: branding, editorial, posters, packaging, ui labels, minimal, airy, modern, elegant, calm, minimalism, modern branding, geometric clarity, refined display, geometric, monoline, rounded, open, clean.
A crisp monoline sans with a strongly geometric construction and generous whitespace inside and around forms. Curves are near-circular and smoothly drawn, while straight strokes stay uniform and clean, producing a consistent, high-precision rhythm. The uppercase is simple and spacious, with wide bowls and open apertures; diagonals are sharp and lightly articulated. Lowercase forms keep a straightforward, contemporary feel with round counters, short terminals, and a clear, uncluttered skeleton, supported by delicate punctuation and similarly light numerals.
Best suited for display and large text applications where its thin strokes and geometric proportions can breathe—brand wordmarks, fashion/beauty packaging, poster headlines, and editorial titles. It can also work for UI labels and navigation when set with adequate size and contrast, especially in clean, minimalist layouts.
The overall tone is refined and quiet, leaning toward contemporary minimalism rather than expressive personality. Its thin, even strokes and rounded geometry give it a polished, design-forward presence that feels calm and sophisticated. The font reads as architectural and airy, suggesting restraint and clarity.
The design intent appears to be a contemporary geometric sans that prioritizes cleanliness and elegance through uniform strokes, circular construction, and restrained detailing. It aims to deliver a modern, premium feel while staying neutral and highly legible in headline contexts.
Circular letters and numerals (such as O/o and 0/8/9) emphasize smooth continuity, while the light joins and open shapes help maintain clarity at display sizes. The consistent stroke weight and simple terminals keep texture even across longer lines, and the wide, rounded bowls create a soft-but-precise visual character.