Sans Normal Arrif 6 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Endeavor' by Lucas Tillian (names referenced only for comparison).
Keywords: ui text, product design, signage, presentations, branding, clean, modern, neutral, friendly, corporate, clarity, versatility, modern utility, approachability, systematic design, open apertures, generous spacing, rounded terminals, geometric, crisp.
A clean, geometric sans with rounded bowls and smooth circular construction. Strokes are even and consistent, with crisp joins and subtly rounded terminals that keep the texture from feeling harsh. Proportions are roomy with broad capitals and open counters, producing an airy rhythm in both the grid and paragraph sample. The lowercase shows a single-storey “a” and “g” with straightforward, utilitarian forms, and numerals follow the same simple, high-clarity construction.
This face works well for interface typography, product and corporate communications, and any layout where clarity and an even typographic color are priorities. Its open counters and straightforward letterforms also suit wayfinding, dashboards, and headline-to-body pairings that need a cohesive, modern voice.
The overall tone is contemporary and practical, with a calm neutrality that reads as professional rather than stylized. Rounded curves and open forms add a mild friendliness, making it feel approachable while still suited to serious, information-driven settings.
The design appears intended to provide a dependable, contemporary sans for general-purpose use, balancing geometric order with gentle rounding for comfort. Emphasis is placed on clarity, consistency, and clean rhythm across uppercase, lowercase, and numerals.
In the sample text, word shapes remain steady at larger sizes, with clear separation between letters and little visual noise. Circular letters (C, O, Q) feel especially smooth and consistent, while diagonals (V, W, X, Y) are sharp and stable, supporting a tidy, engineered look.