Serif Normal Etmoh 2 is a regular weight, normal width, very high contrast, italic, normal x-height font.
Keywords: fashion headlines, magazine display, luxury branding, packaging, invitations, elegant, fashion, editorial, refined, dramatic, editorial impact, luxury tone, expressive italic, refined contrast, calligraphic, hairline, bracketed, tapered, swash-like.
A high-contrast italic serif with sharply tapered hairlines and strongly swelling main strokes that create a crisp, rhythmic texture. Serifs are fine and pointed with subtle bracketing, and many joins and terminals show a calligraphic taper that reads as pen-driven rather than mechanical. Capitals are relatively narrow and sculpted, with energetic diagonals and a distinctive, sweeping italic stance; the lowercase follows with smooth curves, narrow apertures, and a flowing baseline rhythm. Numerals match the style with slender entry/exit strokes and pronounced contrast, maintaining an overall polished, glossy color on the page.
Best suited to display typography such as magazine headlines, fashion and beauty branding, premium packaging, and refined invitations. It can also work for short editorial callouts or pull quotes where its high contrast and italic energy are meant to be part of the visual voice rather than neutral reading text.
The font projects a couture, editorial tone—stylish and upscale with a touch of drama. Its sharp hairlines and sweeping italic motion feel confident and expressive, suggesting luxury, sophistication, and curated taste.
The design appears intended to deliver a modern, high-fashion italic serif voice with strong stroke contrast and calligraphic refinement. It emphasizes elegance and impact through sharp detailing, sculpted forms, and a fluid, forward-leaning rhythm.
The italic slant is consistent and fairly pronounced, and the design relies on delicate hairlines that are most convincing at display sizes. The overall spacing and proportions create a lively, slightly kinetic texture, especially in mixed-case settings where the tapered terminals and sharp serifs add sparkle.