Print Salog 1 is a bold, normal width, very high contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, branding, social media, playful, casual, crafty, friendly, quirky, handmade feel, expressive display, casual tone, brush lettering, brushy, bouncy, rounded, inked, textured.
This typeface has a hand-drawn, brush-pen feel with chunky strokes, rounded terminals, and visibly irregular edges that suggest wet ink and pressure changes. Letterforms are mostly upright but loosely constructed, with uneven stroke joins and a lively, slightly wobbly contour. Proportions vary noticeably from glyph to glyph, with generous bowls, compact counters, and a generally compact lowercase presence relative to tall ascenders and descenders. Spacing appears intentionally informal, creating a bouncy rhythm that reads as drawn rather than mechanically set.
It works best at display sizes where the brush texture and irregular contours can be appreciated—headlines, posters, product packaging, logos, and social graphics. It can also serve as an accent for short blurbs or callouts, but the energetic stroke variation and informal spacing make it less suited to dense, long-form reading.
The overall tone is warm, upbeat, and informal, like marker lettering used for notes, packaging callouts, or classroom-style signage. Its uneven texture and friendly shapes communicate a handmade, approachable personality with a hint of whimsy.
The design appears intended to emulate quick, confident brush lettering—deliberately imperfect to feel personal and handmade. It prioritizes character and texture over strict uniformity, aiming to add an expressive, human touch to contemporary display typography.
Caps have a bold, poster-like presence with simplified constructions and soft corners, while the lowercase leans more cursive in places (notably with looped or tailed forms), adding variety within words. Numerals follow the same brushed logic, with rounded silhouettes and slight inconsistencies that reinforce the organic, crafted look.