Sans Superellipse Utrut 15 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Agency FB' by Font Bureau (names referenced only for comparison).
Keywords: headlines, posters, signage, branding, packaging, tech, industrial, futuristic, game, mechanical, display impact, tech aesthetic, systematic geometry, squared, rounded corners, blocky, modular, extended.
A squared, modular sans built from broad strokes and rounded-rectangle curves. Counters are mostly rectangular with softened corners, and joins favor clean, machined angles over organic modulation. The design is horizontally expanded with generous internal space and flat terminals, producing a sturdy, sign-like texture. Lowercase forms follow the same boxy construction, with single-storey shapes and squared bowls that keep the rhythm consistent across text and numerals.
Best suited to display settings where impact and a technical voice are desired, such as headlines, posters, product packaging, and brand marks. It also fits interface labels, game/UI graphics, and environmental or wayfinding applications where bold, squared letterforms read quickly at a distance.
The overall tone is technological and utilitarian, with a confident, engineered feel. Its geometry and wide stance evoke sci‑fi interfaces, industrial labeling, and arcade or game UI aesthetics rather than editorial warmth.
The design appears intended to translate rounded-rectangle geometry into a coherent alphabet for contemporary, tech-forward communication. By keeping stroke behavior uniform and counters box-like, it prioritizes a strong silhouette, consistent rhythm, and high visual presence for modern display typography.
Round characters (like O/0 and bowls) read as superelliptical, while diagonals (A, V, W, X, Z) are crisp and prominent, adding a dynamic edge to the otherwise rectilinear system. Open apertures and simple constructions help maintain clarity in short strings, though the strong width and blocky silhouette make it visually assertive in longer passages.