Slab Square Siri 12 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Hudson NY Pro' by Arkitype; 'Esquina', 'Esquina Rounded', and 'Esquina Stencil' by Green Type; and 'Greek Font Set #1' by The Fontry (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, sports branding, collegiate, industrial, rugged, authoritative, retro, impact, nostalgia, sturdiness, octagonal, chamfered, blocky, high-contrast counters, compact.
A heavy, block-built slab serif with squared construction and prominent chamfered corners that create an octagonal rhythm across curves and diagonals. Strokes are consistently thick with flat terminals and sturdy, rectangular serifs, producing a compact, high-impact silhouette. Counters tend to be squarish and tightly framed, while joins and inside corners stay crisp, giving the letters a mechanically cut, sign-like presence. The overall spacing reads dense and steady, with strong verticals and simplified curves that favor geometry over calligraphic modulation.
Best suited to short, prominent settings where its weight and angular detailing can read clearly—headlines, posters, storefront or wayfinding-style signage, and bold packaging labels. It also fits identity systems that want a collegiate or workwear voice, particularly for badges, wordmarks, and merchandise graphics.
The tone is assertive and utilitarian, echoing vintage collegiate lettering, workwear branding, and old industrial signage. Its hard edges and slabbed weight convey toughness and reliability, with a nostalgic, Americana-leaning flavor rather than a refined or delicate feel.
The design appears intended to deliver maximum impact with a disciplined, geometric slab structure—combining vintage sign aesthetics with a modern, cut-corner engineering. It prioritizes strong silhouette and consistency across letters for branding and display use.
The uppercase forms feel especially monumental and uniform, while the lowercase keeps the same chiseled, squared logic for a cohesive texture in paragraphs. Numerals match the same blocky, chamfered vocabulary, making mixed alphanumeric settings look consistent and poster-ready.