Sans Superellipse Rugev 6 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: ui labels, app design, branding, packaging, editorial display, friendly, modern, approachable, tidy, casual, soft geometry, readability, contemporary branding, neutral utility, rounded, soft corners, monolinear, open counters, high legibility.
This typeface uses soft, rounded terminals and gently squared curves, giving many bowls and rounds a superellipse-like feel rather than perfect circles. Strokes read as largely even and clean, with subtle modulation that becomes more noticeable in joins and curves. The proportions are compact and orderly, with open counters and clear apertures in letters like C, S, e, and a. Uppercase forms are simple and geometric, while lowercase keeps a straightforward, readable construction with a single-storey a and g and a modest, unobtrusive ear on g. Numerals are clear and slightly stylized, with rounded bends and a clean, contemporary rhythm.
It suits interface labels, product UI, and short-to-medium text where clarity and a welcoming tone are important. The rounded geometry also makes it a strong choice for contemporary branding, packaging, and headings in editorial layouts that want clean structure without sharp, clinical edges.
The overall tone is friendly and modern, balancing a pragmatic, UI-ready clarity with a softer, more personable voice. Rounded corners and calm spacing prevent it from feeling overly technical, making it feel approachable and informal without turning playful or quirky.
The design appears intended to blend geometric simplicity with softened, human-friendly contours, producing a contemporary sans that stays legible in text while offering a recognizable, rounded-rectangle signature in display settings.
Distinctive details include softly tapered-looking stroke endings, rounded shoulders on n/m, and a smooth, open e with a compact eye. The sample text shows steady texture and consistent color, suggesting it holds together well in continuous reading while retaining a gentle geometric character.