Sans Contrasted Lerow 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, children's media, playful, hand-cut, quirky, friendly, casual, handmade feel, warmth, display impact, informal tone, distinctiveness, flared terminals, tapered strokes, soft corners, uneven rhythm, bulbous curves.
A compact, sans-based design with subtly irregular strokes and tapered, flared terminals that create a hand-cut, brushless calligraphic feel. Curves are full and slightly lopsided, and many joins narrow into wedge-like points, producing visible stroke modulation without becoming decorative. Proportions are generally straightforward, but individual letters show small shifts in width and contour that add a lively, informal rhythm. Numerals follow the same sculpted logic, with rounded counters and gently pinched transitions that keep the set cohesive.
Well suited to headlines, posters, and short bursts of copy where a friendly, crafted voice is desirable. It can add warmth to packaging and brand marks, and works especially well in playful or family-oriented contexts where a bit of irregularity feels intentional and inviting.
The overall tone is playful and personable, with a crafted, slightly mischievous character. Its uneven cadence and flared endings feel informal and approachable, suggesting handmade signage rather than strict corporate neutrality.
The design appears intended to bridge a simple sans structure with hand-rendered modulation, prioritizing character and warmth over strict geometric precision. It aims to deliver an informal, attention-getting texture while remaining legible for display-centric use.
The face reads best when allowed some size, as the tapered terminals and pinched joins are key to its personality. Round letters and diagonals carry much of the expression, giving headlines a bouncy, animated texture.