Serif Normal Vumed 10 is a very light, wide, very high contrast, upright, normal x-height font.
Keywords: editorial, fashion, headlines, branding, invitations, elegant, refined, dramatic, luxury tone, display impact, editorial clarity, classic refinement, hairline, didone-like, crisp, delicate, chic.
A delicate display serif with extreme contrast between thick verticals and hairline joins, producing a crisp, polished texture. Serifs are fine and sharply tapered, with long, thin horizontals and a generally vertical stress. Curves are smooth and controlled, counters are relatively open, and the overall rhythm feels airy due to the light hairlines and generous letter widths. Lowercase forms are streamlined and modern-leaning, while select capitals and numerals introduce subtle calligraphic flicks and tapered terminals that add sparkle without becoming ornate.
Best suited to headlines, pull quotes, mastheads, and short editorial passages where its contrast and hairlines can be appreciated. It also fits luxury branding, packaging, and formal stationery or invitations, especially when printed at sizes that preserve the delicate stroke work.
The tone is poised and luxurious, with a high-fashion, magazine-like sophistication. Its hairline detailing and sharp finishing give it a premium, formal presence that can feel dramatic at large sizes while remaining restrained and classical in spirit.
The design appears intended to deliver a contemporary, high-end interpretation of a classic contrast serif: light, sharp, and spacious, with just enough distinctive terminal shaping to stand out in display typography while retaining a conventional text-serif foundation.
In text settings, the hairlines read as very fine, creating a bright page color and a sense of refinement; spacing and proportions help maintain clarity despite the contrast. The numerals and a few letters show distinctive thin swashes or angled entry/exit strokes that provide character and a slightly bespoke feel.