Sans Normal Ipleg 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, retro, casual, impact, friendliness, retro flavor, informal display, brand voice, rounded, soft corners, blunt terminals, bubbly, compact counters.
A heavy, rounded sans with broad proportions and softly squared curves. Strokes are consistently thick with blunt, slightly irregular terminals that give the outlines a subtly hand-cut feel. Counters are compact and rounded (notably in O, P, R, and e), and joins stay sturdy and simplified, keeping interior spaces open enough for display use. The lowercase shows a single-storey a and g, a short-armed r, and a compact t with a thick crossbar, reinforcing an informal, approachable texture.
This font works best for short, high-impact text such as headlines, posters, logos, packaging callouts, and storefront or event signage. It can also suit playful editorial titles and social graphics where a friendly, chunky voice is desired, while longer passages may feel dense due to the heavy weight and compact counters.
The overall tone is warm and upbeat, with a toy-like, poster-friendly presence. Its chunky forms and softened geometry read as approachable and slightly retro, leaning more toward fun and emphasis than precision or restraint.
The design appears intended to deliver maximum visual weight with a soft, friendly silhouette—prioritizing immediacy and character over neutrality. Its simplified construction and rounded corners suggest a focus on approachable display typography for bold messaging.
The numerals are bold and geometric, with a clear, rounded 0 and an 8 built from two compact bowls. Diacritics are not shown; punctuation in the sample suggests simple, sturdy dots and marks that match the weight and rounded theme.