Sans Other Hisu 9 is a very bold, narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, industrial, stenciled, retro, authoritative, dramatic, high impact, stencil effect, graphic texture, signage voice, modular, geometric, condensed, cutout, monoline.
A compact, heavy display sans built from simple vertical stems and rounded bowls, with consistent stroke weight and a distinctly modular construction. Many forms are interrupted by deliberate vertical or circular cutouts, creating a stencil-like, segmented rhythm across the alphabet. Curves are broadly rounded and simplified, counters are tight, and terminals are clean and squared-off, producing strong, blocky silhouettes with crisp internal negative shapes. Spacing reads controlled and uniform, and the overall texture is dark and poster-forward with high impact at larger sizes.
Best suited to large-scale display work where its segmented forms can read clearly—posters, bold headlines, signage, and attention-grabbing branding. It can also add a strong graphic voice to packaging or editorial titles, especially in short bursts or set with generous tracking.
The cutout construction and condensed proportions evoke utilitarian labeling, industrial signage, and mid‑century display typography. Its stark black-and-white rhythm feels assertive and slightly theatrical, balancing functional stencil cues with a stylish, graphic punch.
The design appears intended to deliver maximum visual impact through a compact, monoline framework and repeated cutout gestures. By blending a stencil-like logic with simplified geometric letterforms, it aims for a memorable, graphic texture that feels both utilitarian and stylized.
Distinctive circular notches and vertical splits become a repeating motif that ties letters and numerals together, giving text a patterned cadence. The design’s tight counters and dense color can reduce clarity at very small sizes, but the shapes remain striking and consistent in headlines.