Sans Other Bidis 20 is a bold, normal width, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, branding, playful, quirky, friendly, chunky, handmade, display impact, add personality, handmade feel, friendly tone, rounded, bouncy, soft corners, cartoony, irregular.
A heavy, soft-cornered sans with gently irregular outlines and a slightly bouncy baseline feel. Strokes are thick and largely monoline, with rounded joins and subtle angular facets that give letters a cut-paper or hand-cut look. Counters are generous and open for the weight, and many forms show deliberate asymmetry and varied terminal shapes, producing a lively, non-mechanical rhythm across words and lines. Figures are similarly weighty and simplified, matching the alphabet’s informal construction.
Well-suited to headlines, posters, packaging, and brand moments that want a friendly, handmade energy. It can work effectively for short passages in marketing or editorial callouts, but its irregularity makes it strongest in display and emphasis roles rather than long-form text.
The overall tone is upbeat and informal, leaning toward whimsical and approachable rather than strict or technical. Its uneven, hand-shaped personality suggests humor and warmth, with a bold presence that feels more cartoon-like than corporate.
Likely intended as a characterful display sans that adds human, handmade flavor while staying simple and highly legible at larger sizes. The goal appears to be impact and personality through rounded massing and playful irregularity rather than typographic neutrality.
The design relies on intentional inconsistencies—small tilts, swelling, and varied curve tension—to create charm, so it reads most naturally at display sizes where that texture is visible. The lowercase is especially expressive, with single-storey constructions and buoyant proportions that emphasize a casual voice.