Sans Normal Mureh 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric, 'Croma Sans' and 'Galvani' by Hoftype, 'MC Maxes' by Maulana Creative, 'Binate' by Monotype, 'Fact' by ParaType, and 'Meutas' and 'Meutas Soft' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, retro, punchy, impact, approachability, nostalgia, attention-grabbing, rounded, soft corners, compact, heavy, bubble-like.
A heavy, rounded sans with chunky strokes and softly flattened curves that give counters a slightly squarish, roomy feel. The proportions are broad with a tall x-height and short extenders, producing dense, stable word shapes. Terminals are blunt and smooth rather than sharp, and the overall geometry leans on circles and rounded rectangles, creating consistent, high-impact silhouettes. Numerals and capitals follow the same solid, poster-like construction, with minimal internal detail and generous weight throughout.
Best suited to headlines, posters, and bold brand statements where its rounded heft can do the work of drawing attention. It also fits packaging, labels, and signage that benefit from friendly, high-contrast-on-the-page letterforms. For long reading, it’s more effective in short bursts—taglines, callouts, and display copy—than in extended paragraphs.
The tone is upbeat and approachable, with a confident, cartoon-adjacent presence that reads as fun rather than formal. Its mass and rounded construction evoke classic advertising and mid-century display signage, lending a warm, nostalgic energy while still feeling contemporary and clean.
The design appears intended to deliver maximum impact with a soft, approachable voice: a display sans that stays simple, rounded, and highly legible at large sizes. Its broad shapes and tall x-height aim for quick recognition and a strong, playful presence in branding and promotional contexts.
At larger sizes the forms feel cohesive and energetic, but the tight apertures and heavy joins can fill in visually as size decreases, especially in dense text blocks. The style favors strong shape recognition and headline rhythm over delicate differentiation between similar letters.