Sans Normal Atleh 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aestetico' and 'Andes Neue' by Latinotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, neutral, modern, clean, friendly, functional, versatility, legibility, modernity, clarity, neutrality, rounded, open forms, plainspoken, geometric, even rhythm.
This typeface presents a clean, rounded sans construction with smooth, near-circular bowls and consistently moderated stroke endings. Curves are generous and continuous, while straight strokes stay crisp, producing an even color on the page. Counters are generally open and legible, and proportions feel balanced between geometric roundness and practical readability. The lowercase shows simple, contemporary shapes with straightforward terminals, and the numerals follow the same calm, uncluttered logic for a cohesive texture in text and UI-like settings.
It performs well for general-purpose UI and product text, where clear shapes and even texture help scanning and readability. The rounded, modern construction also suits contemporary branding and marketing copy, especially for technology, services, and lifestyle contexts. For print, it can work in editorial subheads and short passages, and its clean silhouettes make it dependable for signage and presentation typography.
The overall tone is neutral and contemporary, with a friendly softness coming from the rounded curves and restrained detailing. It feels practical and straightforward rather than expressive, aiming for clarity and an unobtrusive voice. The rhythm is steady and calm, making it suitable for information-forward typography where the design should support content without calling attention to itself.
The design appears intended as a versatile, contemporary sans that balances geometric roundness with everyday legibility. Its restrained details and consistent curves suggest a focus on broad usability across display and text scenarios, delivering a clean, modern voice without stylistic extremes.
Round letters like O/C/G and the lowercase bowls maintain consistent curvature, while joins and terminals stay minimal to avoid visual noise. The spacing appears comfortable and even in the sample text, contributing to a smooth reading flow at larger and moderate sizes.