Serif Normal Omra 11 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'FF Kievit Serif' by FontFont; 'Livory' by HVD Fonts; and 'Baldufa', 'Baldufa Cyrillic Ltn', 'Baldufa Greek Ltn', and 'Baldufa Paneuropean' by Letterjuice (names referenced only for comparison).
Keywords: editorial, book text, headlines, magazines, branding, authoritative, bookish, traditional, serious, readability, tradition, authority, editorial tone, heritage, bracketed, robust, sturdy, rounded terminals, open counters.
This serif has sturdy, confident letterforms with clearly bracketed serifs and a moderate, readable contrast between stems and hairlines. The proportions feel generously set and well-spaced, with broad bowls and open counters that keep the texture from becoming cramped. Curves are full and slightly rounded, while joins and serifs have smooth transitions that give the design an even, steady rhythm. The lowercase shows conventional construction with a two-storey “a” and “g,” and a strong, compact “t,” reinforcing a classic text-serif structure.
Well-suited to editorial layouts such as magazines, newspapers, and long-form reading where a classic serif texture is desired. It also works effectively for headlines and subheads that need a confident, traditional voice, and for branding or packaging that aims for heritage and trustworthiness.
The overall tone is traditional and authoritative, evoking familiar book and newspaper typography. Its weight and confident serifs give it a serious, institutional feel, while the rounded shaping keeps it approachable rather than severe. It reads as dependable and editorial, suited to content that wants to sound established and credible.
The design appears intended as a conventional, highly legible serif with a strong presence and classic proportions. Its bracketed serifs, open counters, and steady rhythm suggest an emphasis on comfortable reading and an established editorial tone rather than decorative novelty.
In the sample text, the font maintains a dark, consistent color on the page and holds up well at display-to-subhead sizes, where the serifs and bracketing remain clear. Numerals appear sturdy and straightforward, matching the text weight and maintaining the same measured, conventional character.