Sans Normal Dogan 3 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body copy, branding, signage, presentations, clean, modern, neutral, friendly, corporate, versatility, clarity, modernity, readability, monoline, open counters, geometric, even rhythm, soft terminals.
A clean monoline sans with smooth, circular construction and consistently open counters. Curves are round and even, while straight strokes stay simple and unembellished, producing a steady horizontal rhythm in text. Uppercase forms are balanced and broadly proportioned, with a relatively simple, symmetric feel; lowercase is straightforward and highly legible, with clear bowls and uncomplicated joins. Numerals follow the same restrained logic, with rounded shapes and clear differentiation.
This font suits UI and product text where clarity and steadiness are priorities, and it holds up well in longer passages thanks to its open counters and regular texture. It also works for corporate branding systems, wayfinding, and presentation decks where a modern but non-stylized sans is desired.
The overall tone is neutral and contemporary, leaning friendly through its rounded geometry rather than sharp rigidity. It reads as calm and dependable, with a familiar, unobtrusive voice that supports content without calling attention to itself.
The design appears intended as a versatile, general-purpose sans that emphasizes clarity, consistency, and a contemporary geometric warmth. Its restrained detailing suggests a focus on broad usability across digital and print contexts rather than expressive display styling.
Letterforms maintain a consistent stroke behavior across rounds and straights, with no pronounced calligraphic modulation. The punctuation and spacing in the sample text feel measured and even, giving paragraphs a tidy, stable texture.