Serif Normal Fidov 2 is a bold, normal width, very high contrast, italic, normal x-height font visually similar to 'Reserve' and 'Scotch' by Positype (names referenced only for comparison).
Keywords: headlines, editorial, magazine, posters, branding, elegant, dramatic, classic, literary, formal, emphasis, elegance, editorial voice, display impact, bracketed serifs, calligraphic, sharp terminals, teardrop terminals, lively rhythm.
This typeface is a sharply slanted serif with pronounced calligraphic influence and very strong thick–thin modulation. Serifs are bracketed and often end in crisp, tapered points, while many joins and curves show teardrop-like terminals that emphasize the stroke contrast. Capitals are relatively compact with strong diagonals and a forward drive; the lowercase shows lively, brush-like inflections in letters such as a, g, y, and z. Overall spacing and proportions create an energetic, slightly condensed rhythm that reads best when given room to breathe.
Well suited to editorial headlines, magazine typography, pull quotes, and expressive subheads where its contrast and slant can add hierarchy and personality. It can also work for branding elements, invitations, or packaging that want a classic-seriffed voice with added drama, especially at medium to large sizes.
The overall tone is refined and theatrical, combining classical bookish cues with a spirited, headline-ready flair. Its steep italic angle and high contrast convey motion and emphasis, making the text feel assertive, stylish, and a touch dramatic.
The design appears intended to deliver a conventional serif foundation with heightened contrast and an energetic italic posture, aiming for elegance and emphasis rather than quiet neutrality. It prioritizes visual sparkle and distinctive word shapes for expressive reading and display applications.
Numerals echo the same high-contrast, italicized construction, with distinctive curved forms and pointed finishing strokes that feel display-oriented. The sample text shows strong word-shape character and clear emphasis at larger sizes, while the fine hairlines suggest avoiding very small sizes or low-resolution reproduction where delicate strokes may soften.