Sans Normal Wores 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe and 'Avenir Next Paneuropean' by Linotype (names referenced only for comparison).
Keywords: packaging, posters, headlines, branding, children’s, playful, friendly, handmade, casual, chunky, friendliness, approachability, display impact, quirky tone, rounded, soft, bouncy, informal, slightly irregular.
A heavy, rounded sans with soft corners and a subtly uneven, hand-drawn finish. Strokes are thick and largely monolinear, with gently bulging curves and small irregularities in terminals and joins that create an organic texture. Counters are generally open and generous for the weight, while letterforms show mild asymmetry and a lively rhythm; diagonals and joins (like in K, M, N, W) feel slightly compressed and blunted rather than sharp. The overall spacing and proportions read as compact but not condensed, with consistent, friendly silhouettes across caps, lowercase, and numerals.
Best suited to short-to-medium text at display sizes where its chunky shapes and organic texture can be appreciated—such as packaging, posters, headlines, logos, and upbeat brand systems. It also works well for children’s products, casual signage, and social graphics where friendliness and immediacy are more important than strict typographic precision.
The tone is warm and approachable, suggesting a casual, kid-friendly personality with a touch of quirky charm. Its imperfect edges and rounded massing convey a handmade feel that reads more personable than technical or corporate.
The design appears intended to deliver a bold, highly approachable sans that feels hand-shaped rather than mechanically perfect. Its rounded construction and controlled irregularities aim to add personality and warmth while keeping letterforms clear enough for prominent display use.
Round letters (O, C, G, e) emphasize smooth, circular construction, while several shapes show distinctive, slightly quirky details—such as the curled tail on Q, the single-storey a, and the playful descenders on g/j/y. Numerals are bold and simplified with rounded corners, keeping the same soft, informal color as the alphabet.