Serif Normal Urdev 3 is a light, very narrow, high contrast, upright, normal x-height font.
Keywords: editorial, fashion, headlines, posters, branding, elegant, refined, classic, luxury appeal, headline impact, refined typography, editorial clarity, hairline serifs, vertical stress, delicate, crisp, tall proportions.
A delicate, high-contrast serif with tall proportions and a strongly vertical rhythm. Hairline serifs and thin connecting strokes contrast with fuller vertical stems, producing a crisp, polished texture. The forms are narrow and economical, with compact bowls and tight apertures that keep the overall color light and airy. Curves show smooth, controlled modulation and a clean, contemporary finish, while capitals remain stately and slender.
Best suited to magazine settings, fashion and beauty branding, and other headline-driven applications where elegance and verticality are assets. It can also work for short pull quotes, titling, and upscale packaging, especially at moderate to large sizes where the fine details remain clear.
The tone is poised and sophisticated, leaning toward luxury and editorial refinement. Its restrained, upright stance and sharp contrast suggest formality and precision, with a subtle fashion-forward edge that feels composed rather than ornate.
The design appears intended to deliver a refined, contemporary take on classic high-contrast serif styling, emphasizing slender proportions and crisp detail for striking editorial typography and premium branding.
Round letters like O and Q appear tall and slightly condensed, with the Q tail kept minimal and tidy. The lowercase shows a single-storey a and g, and the numerals follow the same tall, high-contrast logic, giving dates and figures a stylish, display-oriented presence.