Script Juru 12 is a regular weight, normal width, very high contrast, italic, short x-height font.
Keywords: invitations, wedding, branding, packaging, headlines, elegant, romantic, classic, whimsical, refined, decorative, calligraphic, expressive, display, flourished, swashy, ornate, high-contrast.
A high-contrast, right-leaning script with crisp hairlines and weighty shaded strokes. Letterforms show a calligraphic broad‑nib feel, with tapered terminals, teardrop-like joins, and occasional ball-like endings on lowercase. Capitals are decorative and variable in footprint, featuring generous entry/exit swashes and inner curls, while lowercase is more compact with a relatively small x-height and tall ascenders/descenders. Overall spacing and rhythm favor display use, with lively stroke modulation and mixed widths that create a dynamic texture in words.
Well suited for short-form display settings such as wedding suites, event stationery, logo wordmarks, beauty/fashion packaging, and editorial headlines. It can add personality to pull quotes or section titles, but the fine hairlines and active swashes suggest keeping it at moderate-to-large sizes and with comfortable spacing for clarity.
The font conveys a polished, romantic tone with a touch of playful flourish. Its curled capitals and dramatic contrast evoke invitations and boutique branding, reading as formal yet personable rather than rigidly traditional.
The design appears intended as a decorative calligraphic script that balances legibility with flourish, emphasizing expressive capitals and high-contrast stroke drama for upscale, celebratory, and brand-forward typography.
Uppercase characters carry the most ornamentation, with several forms using prominent loops and long, thin hairline flicks that can extend into surrounding space. Numerals follow the same italic, high-contrast logic and feel coordinated with the letterforms, leaning toward stylish display figures rather than utilitarian text numerals.