Sans Normal Nudan 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, sporty, bold, display impact, clarity, modern utility, brand presence, rounded, geometric, compact, sturdy, high impact.
A heavy, geometric sans with broad proportions and rounded, circular counters. Strokes are monolinear with crisp terminals, producing a clean, high-mass silhouette and consistent rhythm. Curves feel smooth and controlled (not overly soft), while joins and diagonals stay sharp for a punchy, contemporary look. Spacing appears tight-to-moderate in the samples, supporting dense, impactful setting.
This font performs best in display contexts such as headlines, posters, and large-format signage where its broad, bold shapes can carry strong visual presence. It also fits branding and packaging that need a modern, approachable voice and clear letterforms at medium-to-large sizes.
The overall tone is confident and direct, with a friendly openness from its rounded forms. It reads as contemporary and energetic—more assertive than neutral—suited to attention-grabbing messaging without feeling aggressive.
The design appears intended as a contemporary display sans that prioritizes immediacy and legibility through simple geometry, rounded counters, and strong mass. Its proportions and sturdy construction suggest a focus on impactful, modern communication rather than subtle text setting.
Uppercase forms are blocky and stable, while lowercase keeps simple, single-storey shapes that emphasize clarity. Numerals are similarly robust and prominent, designed to hold up at display sizes and in high-contrast applications.