Sans Normal Walev 7 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: ui text, branding, product design, editorial, packaging, friendly, modern, approachable, clean, playful, readability, approachability, modernity, versatility, rounded, soft terminals, open counters, humanist, monoline-ish.
This typeface is a rounded, low-friction sans with softly tapered strokes and consistently curved joins. Letterforms favor open apertures and generous internal space, with rounded ends on many strokes and a subtle, lively modulation that keeps it from feeling purely geometric. The lowercase shows single-storey forms where expected (notably a and g), with short, tidy ascenders and descenders and an overall even rhythm in text. Figures are clear and fairly open, with smooth curves and simple construction that aligns with the lowercase proportions.
It works well for interface copy, product UI, and digital reading where open counters and soft terminals support comfortable scanning. The friendly construction also suits brand systems, packaging, and light editorial applications that need a modern sans with a warmer voice than a strictly geometric option.
The overall tone is friendly and contemporary, with a casual warmth coming from the rounded terminals and open shapes. It reads as approachable and lightly playful without becoming informal or decorative, making it suitable for brands that want clarity with a human touch.
The design appears intended to deliver a contemporary sans optimized for everyday readability while introducing softened, rounded details to create a more personable feel. Its consistent curves and open forms suggest a focus on clear text performance paired with an approachable brand tone.
In running text, spacing appears steady and the rounded details remain visible at display sizes while staying unobtrusive at paragraph sizes. Distinctive cues include the single-storey g with a curved ear, a simple, readable a, and numerals that maintain the same soft, rounded logic as the letters.