Slab Square Ogvy 4 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Poynter Old Style' by Font Bureau, 'FF Kievit Serif' by FontFont, and 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, branding, sturdy, classic, authoritative, collegiate, impact, readability, heritage, authority, print feel, bracketed, serifed, chunky, high-ink, robust.
A robust slab-serif with thick, blocky stems and clearly bracketed serifs that stay fairly square at the ends. The strokes show modest modulation and a slightly calligraphic flavor in some joins, but the overall construction remains compact and sturdy. Counters are generously open for a heavy design, and the forms keep a steady, readable rhythm in both upper- and lowercase. Numerals are substantial and even in color, matching the strong texture of the letters.
This font works best where a strong, traditional slab voice is desired: headlines, deck copy, posters, and branding that needs weight and authority. It can also serve well in short-to-medium editorial text settings where a darker color and firm structure are appropriate, especially in print-oriented layouts.
The overall tone is confident and traditional, with an editorial gravitas that feels dependable rather than flashy. Its dense, inky presence gives it a serious, institutional voice—evoking bookish, collegiate, and heritage associations. Despite the weight, the letterforms remain approachable due to their open counters and steady proportions.
The design appears intended to deliver a classic slab-serif presence with high impact and dependable readability. It aims for a timeless, print-forward feel—combining sturdy construction and bracketed serifs to create a confident texture suited to editorial and display typography.
In text, the font produces a dark, even typographic color with strong horizontal emphasis from the slab serifs. The uppercase feels particularly assertive for headlines, while the lowercase maintains clarity through simple, familiar shapes. The ampersand and punctuation harmonize with the heavy, bracketed serif vocabulary, reinforcing a cohesive, old-style slab character.